Search Engine Optimization [SEO] refers to how well your website is indexed by search engines [Google, Bing, and more].  When a person types in a search word or phrase, search engines crawl through various websites scanning that site’s content.  By doing this, they try to decipher which websites will offer the most informative, clear, and well organized information for their users.

The better organized, engaging, and well written content is,  the better chance a website will rank higher in searches.