The SEO Blog Series - Class Intro

Guided & Detailed Help Along Your Journey

Welcome to The SEO Blog Series - the part of my blog completely dedicated to diving into SEO and addressing questions and problems in a rudimentary, simple, and executable way. I want you to leave each blogpost a little more SEO literate - with a better understanding, and a clearer knowledge of how you can use it as a tool to help your business grow.

I also want to learn from your online experiences, to better understand your problems, and to better analyze the solutions. When in doubt, reach out. If you have a question, get stuck, or want to learn more, please email me at info@lywdesigns.com. My objective is to provide you an online tool, resource, community, and forum where you can have your questions answered and get your problems solved.

Now let’s begin.

SEO The Giant

SEO is a broad term. Understanding how it works and where it fits into your business can seem daunting. Becoming SEO literate is a journey. It’s also a process of elimination. Once you have a foundation and know where to begin, you can plan a method, stay consistent, and analyze your results.

There is a mystery to SEO. But this can be seen as an advantage. The path to reaching your customer base online may surprise you and even help you improve your business along the way. SEO requires experimentation and creativity. You will have to try things out often before you know whether they will work. What worked for another business may only partially, if at all work for you.

Each company has its own variables that will influence how SEO will work for them. For example, some companies have online stores, while others only have physical stores. Some businesses have a strong online following through social media, while some have great ratings and reviews about their product. Other companies have a website with steady traffic, while others have a great monthly newsletter.

As you begin your SEO journey, get comfortable not knowing what will work and what will not. Have a flexibility, curiosity, and open mind.

Class Is In Session

Step 1: Keywords

We will start with keywords. Ask yourself - What are the main words or phrases that summarizes my business?

Your Homework For Next Week

  1. Ask yourself, What are the main words or phrases that summarize my business?

  2. Type 3 - 5 words / phrases into Google and see what comes up.

  3. Go to each website on the the first page of Google Search Results and read content on their website [skip the ads/promoted websites].

  4. Look for similarities in words and phrases - are these websites using the same type of words and phrases?

  5. Take notes and compile a list of 1 - 5 keywords for your website.

  6. Bring this list of keywords to next weeks blogpost for further instructions.

  7. If you have an SEO question, email me at info@lywdesigns.com.

See you next week!